On February 16th, simultaneously at the Carregado, Gaia, and Azambuja centers, we received the Magical Firefly Campaign, which was a success!
At the request of Cerci from Vila Nova de Gaia and Cerci Flor da Vida from Azambuja, 3 teams were present at Luís Simões’ facilities, each composed of a supervisor and users from Cerci. Each team was responsible for promoting the sale of various merchandise items related to the Magical Firefly Campaign, where the famous doll that features a different color every year could not be missing.
As a result of this initiative, we received the following information:
“The campaign went very well; we sold some fireflies and especially Magical Firefly Campaign mugs. In the end, the balance was very positive for the institution and especially for the users who benefited from another interaction with the local business community.
In the future, we are open to more actions like this. Wishing you good work.”
Sílvia Vítor
Executive Director of Cerci Flor da Vida, Azambuja